It’s been officially confirmed by Google: no more ads on the right side of desktop search results worldwide, and although this is a big change, it has been tested since 2010 by their teams, leading to this moment. However, the search giant did mention that there will be one more ad above the organic search results for “highly commercial queries” such as “car insurance” or “hotels in London” resulting in four ads at the top instead of three. The rest of the ads will be placed at the bottom of the page.
Google then proceeded to say that these ads will disappear with two exceptions:
- Product Listing Ads: these will keep showing up at the top of Google and the right side when someone searches for products on google.co.uk and google.co.uk/shopping. Google will show the customer a picture of the item, its price and the shop name.
- Knowledge Panel Ads: Google frequently scrapes information from online databases, social profiles, and other websites when creating its knowledge panels, which graces the top of Google’s search results.
This new layout will be very similar to Google’s mobile search results which doesn’t have ads on the right hand side due to the lack of space, but typically shows a maximum of three ads at the top of the search results.
What does all this mean for marketers? Well, this will result in more bidding wars which will be experienced by small and large businesses who will spend more trying to get a piece of that top 3, or should we say top 4 now. Maybe your small marketing budget will just slowly be switched to Facebook…
According to Google, this change is currently being rolled out across all languages and is meant to provide more relevant results for people searching and better performance for advertisers.
We hope that removing the ads won’t end up in a big fallout for Google.